How firms are leveraging entertainment opportunities in Saudi Arabia

Driven by the country’s Vision 2030 blueprint for economic diversification, Saudi Arabia's leisure industry is expanding. Multi-stakeholder efforts have led to rapid growth in the sector in recent years, with the government offering licences for entertainment and related activities, as well as encouraging start-ups and entrepreneurs. One company that is capitalising on this is Al Othaim Investment, which is developing 17 new mixed-use projects and expanding its hotel portfolio to meet the evolving needs of Saudi society and rising demand.

This video is part of a wider study on how the private sector can capitalise on opportunities in the Saudi leisure industry, which will be discussed in-depth via a special report we will publish soon.