Media
From The Report: Dubai 2013
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Dubai has emerged as a regional centre for the media industry over the past decade. Indeed, the resilience of the media through the recent economic crisis points to strong fundamentals that will continue to support the sector as it moves forward. Overall, revenues for the first nine months of 2012 in the region amounted to some $12.7bn, a 22% increase over the same period in 2011. While in many parts of the world the print sector has been struggling, for example, newspapers and magazines account for almost 40% of total advertising expenditure in Dubai. Looking ahead, perhaps the biggest area of growth potential is the digital media sector, which has grown from just $15m in 2009 to almost $79m in 2012, and is expected to double again by 2015. Ongoing support from the government and an increasingly transparent industry are likely to help with continuing to attract foreign participation in the sector.

Articles from this Chapter

Overview

Building momentum: Opportunities are arising for digital media, film and television production, partly due to the establishment of a new commission
OBG
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The local media sector has grown exponentially since the government set into motion a series of expansion initiatives in 2000. The emirate has emerged as a regional centre for the media industry over the past decade, competing with more established countries such as Egypt and Lebanon as the government actively seeks to diversify the economy into new areas. Revenues for the first nine months of 2012 in the region amounted to some $12.7bn, a 22% increase over the same period in 2011, according…

Analysis

Automated advertising: Digital media is becoming a force to be reckoned with in ad spending
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Economic growth depends heavily on Dubai’s retail, tourism and real estate sectors. Following a peak of $1.2bn in 2008, the UAE’s advertising spend dropped significantly to $720m in 2009 due to the global financial crisis. However, there are positive signs that the sector is recovering as spending has stabilised between 2011 and 2012. Currently a $700m market, advertising still represents a far smaller portion of GDP and ad spend per capita when compared with the US and Europe. As the sector…