This chapter includes the following articles.
Abu Dhabi’s media sector has evolved rapidly in recent years, establishing the emirate as a regional centre for film, television and social media. Sustained government support at both the emirate and the national level has been key to the sector’s success. Carefully calculated promotion has attracted investment and encouraged collaboration in the production of local content in Abu Dhabi’s dedicated media free zone, twofour54. Major developments took place in 2019 in the film and TV broadcast segments, which saw the signing of new partnerships and considerable investment, while the advertising segment followed global shifts placing more emphasis on social media platforms. This chapter contains an interview with Maryam Eid AlMheiri, Vice-Chair, twofour54; and CEO, Media Zone Authority – Abu Dhabi.