This chapter includes the following articles.
Tourism remains one of the primary drivers of economic growth in Thailand. The sector’s positive performance can be partly attributed to a number of inherent pull factors, including a welcoming culture, abundant natural resources, biodiversity and relative affordability. However, infrastructure has struggled to keep up with the fast-paced growth in visitor numbers, a situation that has led to overcrowding at popular beaches and long lines at airports. To tackle these problems, officials have looked to upgrade transport links and diversify tourism offerings around the country. Recent years have also seen authorities working to reach more high-end travellers, and a number of initiatives have been introduced that aim to position Thailand as an upmarket tourism destination. This chapter contains interviews with Weerasak Kowsurat, Minister of Tourism and Sports; and Dillip Rajakarier, CEO, Minor Hotels; and COO, Minor International.