• Media & Advertising

    OBG gives an overview of the media and advertising landscape, providing, inter alia, statistics on the number of media outlets and their readership or viewer figures, a review of government licensing and regulation and a summary of trends in advertising expenditures.
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How will the relocation of twofour54 to Yas Island enhance Abu Dhabi’s media industry, and what are your goals as you develop the new campus?

Abu Dhabi’s media sector has enjoyed rapid growth in recent years as a result of sustained emirate and federal government support as well as the increase in local content being created in its dedicated media free zone twofour54. The presence of major international media corporations in the free zone has underlined the quality of the facilities on...

Chapter | Media from The Report: Abu Dhabi 2019

Abu Dhabi’s media sector has enjoyed rapid growth in recent years as a result of sustained emirate and federal government support as well as the increase in local content being created in its dedicated media free zone twofour54. The presence of major international media corporations in the free zone has underlined the quality of the facilities on offer, while efforts to cultivate the emergence...

Abu Dhabi is the largest of the seven emirates that comprise the UAE, in terms of both its land mass and economy, and home to the majority of the country’s energy production and reserves. While the emirate is home to the world’s sixth-largest proven oil reserves, financial buffers have helped it diversify and yield steady non-oil revenues.

Near-term sentiment is on the rise among Dubai’s business leaders, with the IMF forecasting a healthy GDP growth rate of 4.2% in 2019 for the emirate. While not as exposed as some of its regional neighbours to the effects of fluctuating commodities prices in recent times, Dubai nevertheless stands to benefit from the knock-on effects of higher prices over the last year.

A number of key developments in the country are expected to support economic growth in the coming years. A rapidly improving business environment and infrastructural base, the gradual liberalisation of the local currency and increased investment into export-oriented industries are all set to raise living standards and drive the emergence of a large national middle class.