This chapter includes the following articles.
Nestled between two seas and two continents, Saudi Arabia stretches over 2.1m sq km, an area as large as Western Europe. Its diverse landscapes offer a wide variety of scenery, while its rich history, culture and significance to Islam attract visitors from around the globe, making it one of the most-visited countries in the world. However, the tourism and entertainment sector in Saudi Arabia is on the cusp of a major change. Under the umbrella of the Vision 2030 programme, the government has set out ambitious tourism development initiatives, as well as ushering in a series of multi-billion-dollar investment projects to build new resorts, hotels and cultural attractions. This chapter contains an interview with Amr Banaja, CEO, General Entertainment Authority.