Tourism

Malaysia Tourism

Malaysia has long traded on its alluring mix of nature, tropical beaches, vibrant culture and modern cities to bring in tourists from the region and further afield – the collage of attractions summed up in its long-running “Malaysia, Truly Asia” advertising campaign. But as its neighbours refine their offerings, the country is facing increased competition for foreign visitors and their spending, even as it sets itself ambitious targets for the future. The government has identified tourism as a key growth area under its plan to transform Malaysia into a high-income nation by 2020. To do so, the sector is turning to new markets – China, India and the Middle East – and diversifying its products. This chapter contains an interview with Tunku Ahmad Burhanuddin, Group Managing Director and CEO, Themed Attractions Resorts & Hotels.

Share
Cover of The Report: Malaysia 2016

The Report

This chapter is from the Malaysia 2016 report. Explore other chapters from this report.

Interviews & Viewpoints

Sketch of Tunku Ahmad Burhanuddin, Group Managing Director and CEO, Themed Attractions Resorts & Hotels
Tunku Ahmad Burhanuddin, Group Managing Director and CEO, Themed Attractions Resorts & Hotels: Interview

Covid-19 Economic Impact Assessments

Stay updated on how some of the world’s most promising markets are being affected by the Covid-19 pandemic, and what actions governments and private businesses are taking to mitigate challenges and ensure their long-term growth story continues.

Register now and also receive a complimentary 2-month licence to the OBG Research Terminal.

Register Here×

Product successfully added to shopping cart