Nigeria

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Home to the largest consumer market on the continent, Nigeria offers attractive opportunities for investors and retailers that apply growth strategies tailored to specific consumer preferences and take into account distribution challenges. While macroeconomic headwinds and currency volatility have weighed on consumer spending power in recent...

 

To what extent did the Covid-19 pandemic influence e-commerce in Nigeria?

In what ways did the Covid-19 pandemic affect Nigeria’s ICT sector and digitalisation efforts?

 

Where do you identify the remaining gaps in Nigeria’s agricultural value chain, and how can domestic players address them?

 

In what ways has internet connectivity in Nigeria impacted the payments industry and the adoption of cashless payment options?

 

Although informal physical retail sales continue to dominate the Nigerian market, e-commerce has experienced exponential growth in recent years, culminating in a significant push towards online shopping in 2020-21 in the face of pandemic-induced lockdowns.

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