This chapter includes the following articles.
Over the past 15 years, Dubai has come into its own as one of the Middle East’s key centres for print, broadcast and digital media. The emirate’s media-focused free zone, Dubai Media City, has attracted a range of global media brands, including news organisations like Reuters, The Economist and CNN; publishing firms, such as McGraw Hill and Forbes; media production companies, including Sony and Showtime; and advertising majors like DDB and Dentsu Aegis. These companies – and many others like them – serve global audiences from the UAE. Dubai, as a consequence, is increasingly considered to be a growing player on the global media landscape. The government has worked to shore up the emirate’s reputation as a media hub in recent years, rolling out new initiatives in an effort to ensure that Dubai remains competitive with other regional media centres, including Egypt, Lebanon and Qatar.