Media & Advertising
From The Report: Abu Dhabi 2013
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Recent growth within the media and advertising sector has highlighted the potential of local creative industries. Indeed, going forward the industry is expected to expand considerably, with advertising projected to top $94m in 2015. However, the sector is also undergoing a number of important changes. Newspaper and radio advertising, for example, is expected to decline slightly between 2011 and 2015, while the use of mobile phones to access digital content, we well as the popularity of social media sites are trends that are reshaping the sector. Furthermore, in recent years social networking has overtaken news and information as the most popular online activity among UAE internet users. Abu Dhabi and the wider UAE are also seeing continued efforts to expand the availability of Arabic-language content, another key theme within the sector. This chapter includes an interview with Noura Al Kaabi, CEO, Abu Dhabi Media Zone Authority – twofour54.

Articles from this Chapter

Overview

Plenty of potential: Development across the sector, from print and radio to digital media, underscores the industry’s potential
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The government of Abu Dhabi has recognised the growth potential of local creative industries and is planning significant investment in the sector. According to data published in Abu Dhabi’s development strategy, Economic Vision 2030, the output of the broadcasting, advertising, publishing and film industries in the Middle East and North Africa (MENA) region is expected to increase by roughly 25% annually. AD SPENDING: While the size of Abu Dhabi’s media market can be difficult to pinpoint…

Interview

OBG talks to Noura Al Kaabi, CEO, Abu Dhabi Media Zone Authority – twofour54
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Interviews: Noura Al Kaabi How is Abu Dhabi positioned as a location for the development of media and entertainment content? NOURA AL KAABI: As with other places around the world, Arabs have grown up watching locally made media, movies and other forms of entertainment. We enjoyed watching Arabic films and other types of entertainment, but the development of this local content, in terms of technology and the industry in general, is behind the times. We continue to consume this content, but don’t…