• Media & Advertising

    OBG gives an overview of the media and advertising landscape, providing, inter alia, statistics on the number of media outlets and their readership or viewer figures, a review of government licensing and regulation and a summary of trends in advertising expenditures.
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South Africa’s media sector is perhaps the largest, and without a doubt the most sophisticated and dynamic, on the continent. It has certainly come a long way since 1976, when the country aired its first broadcast. With more than 850 print titles, around 250 radio stations, and 16 television providers offering more than 170 channels, the country...

Chapter | Media & Advertising from The Report: South Africa 2016

South Africa’s media sector is perhaps the largest and most sophisticated on the continent, with more than 850 print titles, around 250 radio stations and 16 television providers offering more than 170 channels. The reach of broadcast in particular is impressive, with a steady rise in channels and advertising revenues in recent years. Ownership is well diversified, with hundreds of independent...

The second-largest economy in Africa after Nigeria, South Africa benefits from some of the most sophisticated financial markets in the world, paired with a robust regulatory system, and is also home to the headquarters of a number of major multinational players in the fields of industry, energy and financial services.

While already an established location for regional productions, a growing number of international film and television projects are taking place in Abu Dhabi, as major Hollywood and Bollywood franchises are drawn to the emirate by government incentives and an expanding production base. 

An increasing appetite for domestic content and a rising appreciation by foreign filmmakers of South Africa as a filming location should sustain growth in the country’s entertainment industry, with the sector’s expansion set to outpace that of the broader economy in the years ahead. 

With the release of the film “Half of a Yellow Sun” in late 2013, Nigeria’s film industry, collectively known as “Nollywood”, saw what may serve as a watershed moment. The movie was adapted from a novel of the same name by the Nigerian author Chimamanda Ngozi Adichie, and was filmed at Tinapa Studios, in Calabar, Cross River State. With a reported budget of around $9m-...