• Media & Advertising

    OBG gives an overview of the media and advertising landscape, providing, inter alia, statistics on the number of media outlets and their readership or viewer figures, a review of government licensing and regulation and a summary of trends in advertising expenditures.
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For years there has been talk of establishing a media production city in Saudi Arabia, but recent comments by Adel Al Toraifi, the new minister of culture and information, appointed in early 2015, suggest these plans could be moving forward. The Kingdom’s new National Transformation Programme, released in June 2016, includes direct funding for...

 

Saudi Arabia’s media landscape is going through rapid change, primarily brought about by digital technology and the rise of social media. The internet penetration rate among Saudi nationals is estimated at around 93%, according to a 2016 joint study between Northwestern University in Qatar and the Doha Film Institute. At the same time, Saudi...

 

What kind of knock-on effects will growth of the media sector have on the economy?

Chapter | Media from The Report: Saudi Arabia 2016

Like many places in the world, Saudi Arabia’s media landscape is going through rapid change, primarily brought about by digital technology and the rise of social media – internet penetration rate is estimated at around 65% overall and 93% among Saudi nationals. While traditional media still has a strong footprint and is unlikely to be pushed aside any time soon, legacy media organisations are...

2016 witnessed the launch of the Kingdom’s historic Vision 2030 and the accompanying National Transformation Programme, both of which call for a major overhaul of the state’s economic apparatus and envision a more open market framework and more dynamic, private sector-led growth moving ahead.

 

Over the past 15 years, Dubai has come into its own as one of the Middle East’s key centres for print, broadcast and digital media. The emirate’s media-focused free zone, Dubai Media City, has attracted a range of global media brands, including news organisations like Reuters, The Economist and CNN; publishing firms, such as McGraw Hill...