Media & Advertising

Gabon Media & Advertising 2012
Though the domestic media landscape is relatively small, it is also quite diverse. Print media continues to play an important role, with a number of popular local newspapers and periodicals, along with a wide range of international offerings. Television is growing particularly quickly following the introduction of digital terrestrial TV, which currently reaches 80% of the population. The media are supported by a dynamic advertising sector, which is continuously expanding and utilising a wider variety of platforms. Television and radio have been essential for reaching rural and remote populations, which do not receive much of the print media released in the cities. Given Gabon’s increasingly international presence, particularly following the Cup of African Nations, and its growing economy, the advertising industry is well-placed to vie for international investment.
Cover of The Report Gabon 2012

The Report

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