Oman Tourism Articles & Analysis

Chapter | Tourism from The Report: Oman 2017

Having welcomed record numbers of tourists in 2015, Oman’s government looked to build on this momentum a year later by unveiling plans to double international arrivals by 2040 and develop strategic tourism clusters across the country. The sultanate is eager to shed its reputation as a luxury destination and boost the performance of other segments in the coming years. The Oman Convention and...

Despite ongoing economic pressures associated with the drop in oil prices, Oman’s diversification strategy and efforts to enhance wider revenue streams are beginning to bear fruit, as witnessed by continued growth in the non-oil sector despite dropping incomes and wider regional instability.

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Broad-based appeal and a growing reputation as an attractive destination for key markets suggest Oman could comfortably meet its long-term targets for the tourism industry, which include increasing visitor numbers to 11.7m by 2040.

 

What role do you see for the meetings, incentives, conferences and exhibitions (MICE) segment in boosting the growth of tourism in Oman?

 

As part of its aim to make Oman a year-round tourist destination with a host of offerings, Oman’s Ministry of Tourism (MoT) identified 14 locations to be developed as clusters. These cultural, natural and urban sites are expected to help shape the success of the government’s National Tourism Strategy (NTS), which was unveiled in early 2016,...

 

Three new hotels under construction in Muscat are expected to bring 900 additional rooms to Oman’s total capacity by 2018. With other hotels planned or being built nationwide, there are signs of confidence in the sultanate’s ability to attract higher tourist numbers across various budget classes in the future.

 

Having welcomed record numbers of tourists in 2015, Oman’s government looked to build on this positive momentum a year later by unveiling plans to double international arrivals by 2040 and develop strategic tourism clusters across the country. The sultanate is eager to shed its reputation as a luxury destination and boost the performance of...

 

In early 2016 Oman launched its National Tourism Strategy (NTS), with the primary aim to increase international arrivals to 11.7m visitors per year by 2040, up from 2.6m arrivals in 2015. The initiative also seeks to boost tourism’s contribution to GDP to more than 6%, from 2.6% today. To achieve these goals, the new plan has been designed in...