Nigeria Retail Articles & Analysis

Chapter | Retail from The Report: Nigeria 2017

Given Nigeria’s demographics, the country’s retail sector holds significant potential. However, in line with many other African economies, formal retailing remains nascent and accounts for just 5% of all shopping. With 189m consumers in the country, there is ample room for growth, but navigating domestic hurdles has proven difficult. Currency depreciation and rising inflation, combined with a...

With Africa’s largest economy and its biggest population, Nigeria is the continent’s heavyweight. The country has been blessed with resource-rich lands, areas of great agricultural fertility and favourable demographics, but it has also had its fair share of challenges.

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In January 2017 Nestlé, the world’s largest food and beverage company, announced a shift in its strategy for Africa. “The bedrock of our business is really where the bulk of the population resides,” John Martin Miller, the company’s senior vice-president for Africa, Asia and Oceania, told international media in Lagos. “For the next five to 10...

 

Given Nigeria’s demographics, the country’s retail sector holds significant potential. However, in line with many other African economies, formal retailing remains nascent and accounts for just 5% of all shopping. With 180m consumers in the country, there is ample room for growth, but navigating domestic hurdles has proven difficult. Currency...

With Africa’s largest economy and its biggest population, Nigeria is the continent’s heavyweight. The country has been blessed with resource-rich lands, areas of great agricultural fertility and favourable demographics, but it has also had its fair share of challenges.

 

What role does the ministry expect to play in Nigeria’s broader economic strategy?

 

The retail sector in Nigeria is based on the latent potential of Nigeria’s population, currently estimated at 184m and growing. Firms hoping to cater to that block of consumers must overcome challenges such as finding land to build retail space, importing goods and managing currency risk. The naira, under pressure since the drop in oil prices...

 

The popular “Africa Rising” narrative has largely been predicated on the emergence of a growing middle class on the continent, providing a steady rise in consumer demand to go with the increased export receipts and lower public debt burdens seen across Africa. But with oil prices falling since mid-2014, along with a rising US dollar and...