Malaysia Tourism Articles & Analysis

Chapter | Tourism from The Report: Malaysia 2016

Malaysia has long traded on its alluring mix of nature, tropical beaches, vibrant culture and modern cities to bring in tourists from the region and further afield – the collage of attractions summed up in its long-running “Malaysia, Truly Asia” advertising campaign. But as its neighbours refine their offerings, the country is facing increased competition for foreign visitors and their...

Malaysia is enjoying uninterrupted momentum in attracting investment and trade flows destined for South-east Asia. As a leading trading nation it has the necessary infrastructure and determination to compete and partner with its ASEAN neighbors to create a more sustainable growth model.

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Infrastructure and tourism-related programmes will be among the beneficiaries of a new levy on hotel stays that Malaysia’s government is imposing to help fund expansion of the country’s tourism offering.

As part of a broad national strategy to promote itself as a prime tourism destination, Malaysia has ramped up efforts to court Chinese visitors with a series of initiatives. 

 

These days more and more people are looking for an escape – from the demands of their everyday life and the pressures of work – and have the means to pay for a holiday that is not only about “getting away from it all”, but also restoring health and wellbeing. The global wellness tourism industry, which includes spas and more health-orientated...

 

Domestic tourism has become an important component of Malaysia’s tourism industry over the past decade, as local incomes have increased, helping cushion the impact of any slowdown in international tourism. This segment is likely to play an increasing role in 2016, as the decline in the value of the ringgit makes overseas travel more expensive...

 

What potential is there for development of the tourism and hospitality sectors outside of Malaysia’s traditional tourism centres?

 

Malaysia has long traded on its alluring mix of nature, tropical beaches, vibrant culture and modern cities to bring in tourists from the region and further afield; the multicultural country’s attractions summed up in its long-running “Malaysia, Truly Asia” advertising campaign. But as Malaysia’s neighbours refine their offerings, the country...